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Key takeaways:

  • How a Tier 1 bank reimagined the SME (small & medium enterprise) current account opening process to significantly improve the user experience.
  • The customer journey was improved, cutting the number of questions asked from 90 and reducing abandonment rates.
  • Automation was implemented in two ways; 1) digitally absorbing applicant IDs, and 2) empowering the process with Open Banking.
  • The new online application journey can be completed in less than ten minutes.

How Ezbob re-imagined and re-engineered a Tier-1 European bank’s account opening/onboarding process

Yarden Reitzes, Ezbob Product Manager explains in detail how Ezbob worked with a leading international bank to refine its onboarding process for business customers reduce 90 application questions to as few as 28.

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