- How a Tier 1 bank reimagined the SME (small & medium enterprise) current account opening process to significantly improve the user experience.
- The customer journey was improved, cutting the number of questions asked from 90 and reducing abandonment rates.
- Automation was implemented in two ways; 1) digitally absorbing applicant IDs, and 2) empowering the process with Open Banking.
- The new online application journey can be completed in less than ten minutes.
How Ezbob re-imagined and re-engineered a Tier-1 European bank’s account opening/onboarding process
Yarden Reitzes, Ezbob Product Manager explains in detail how Ezbob worked with a leading international bank to refine its onboarding process for business customers reduce 90 application questions to as few as 28.
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